I had a really interesting conversation with a founder this morning who said that around 70% of their sales were to consumers and that the remaining was to businesses. In the context of a pitch, they ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Yumi Clevenger-Lee ...

When I helped found my payment system company in 2001, mobile apps, e-commerce and text-to-pay options on smartphones were not even in beta mode. Today, these technologies are so embedded in our daily ...

When people talk about eCommerce, the conversation typically centers around B2C — product launches, influencer campaigns, and eye-catching consumer brands. But beneath the surface of the digital ...

B2B marketing is often seen as different from B2C marketing, and for good reason. Businesses in the B2B sphere typically view marketing strategies as a cost instead of a measurable investment. They ...

It’s time to reimagine loyalty as a virtuous loop that transforms customer relationships into a sustainable growth engine.

In my last SaaS+ series article, I covered the six core architectural concepts you need to think about when building a SaaS+ company. There are a number of benefits that come from putting the right ...

Much of the action in online travel is happening behind the scenes. The biggest players are doubling down on B2B deals.

The B2B segment's contract momentum and product differentiation provide Lands' End with a more predictable and defensive revenue base, supporting resilience against retail market volatility.

Raffaele Apostoliti outlines six principles that should underpin any client or agency’s approach to performance marketing in B2B When talking about performance marketing, people normally think of ...

The launch marks a shift from opaque measurement to open accountability — giving all marketers the tools needed to interrogate any model.