I had a really interesting conversation with a founder this morning who said that around 70% of their sales were to consumers and that the remaining was to businesses. In the context of a pitch, they ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Yumi Clevenger-Lee ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Not too long ago, business-to-business (B2B) and business-to-consumer (B2C) marketing seemed ...

When I helped found my payment system company in 2001, mobile apps, e-commerce and text-to-pay options on smartphones were not even in beta mode. Today, these technologies are so embedded in our daily ...

B2B and B2C marketing are surprisingly similar. Sure, there are differences, but customer experience is customer experience, ultimately. As marketers, we segment our careers and capabilities based on ...

When people talk about eCommerce, the conversation typically centers around B2C — product launches, influencer campaigns, and eye-catching consumer brands. But beneath the surface of the digital ...

Much of the action in online travel is happening behind the scenes. The biggest players are doubling down on B2B deals.

Are B2B and B2C firms adopting generative AI tools for marketing at the same rate? How does generative AI use differ among firms in different countries? To find out, Capgemini surveyed 1,800 ...

Working as an independent marketing writer and journalist, I often have to switch hats and adjust my writing for different audiences. Not only do I have to understand the audience that each piece of ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

The launch marks a shift from opaque measurement to open accountability — giving all marketers the tools needed to interrogate any model.

elcome to the TechCrunch Exchange, a weekly startups-and-markets newsletter. It’s inspired by the daily TechCrunch+ column where it gets its name. Want it in your inbox every Saturday? Sign up here. I ...