B2B brands are using subject-matter experts in short-form video to build trust, boost engagement, and connect authentically ...

B2B videos can showcase thought leadership, humanize a brand and boost engagement with professional audiences.

If you want to connect with your prospects, leads, and customers online, you need to create content that engages them across multiple touch points. For that reason, B2B companies should use visual ...

Research reveals that AI has increased expectations and workloads for agencies. Rob Sayles breaks down some tips for avoiding ...

Strong campaigns and sharp messaging will only go so far in today’s crowded, noisy B2B landscape—today's marketers need ...

Planning feels impossible in a year of AI upheaval and global instability. Don’t freeze — use these 20 expert tips to move forward with clarity. The post 20 strategic planning tips for marketers ...

B2B marketing is evolving fast. The Elevation Awards 2025 Winners Report captures the sharpest edge of that transformation. From AI-powered content engines to campaigns that blend empathy with ...

Description: Get my 242 favorite business ideas for 2025, with full launch plans included. This is part one of a two-part ...

On that day, he highlighted the application of Tencent's Yuanbao from a C-end (consumer) perspective as a B-end (business) ...

LinkedIn has appointed McCann as its global creative agency of record. According to media reports, the new appointment comes ...

ReturnPro, the industry leader in returns management and reverse logistics, today announced the appointment of Ami DeWille as Vice President of Branding and Marketing. In this newly created role, ...