You’re not losing business to better competitors. You’re losing it to confusion. Here's how to turn clarity into your ...

B2B brands are using subject-matter experts in short-form video to build trust, boost engagement, and connect authentically ...

“Technology is changing the consumer experience, the mere fact that TikTok has a marketplace and it is generating over $33 billion is proof that B2C [business-to-consumer] trends will continue to ...

New research showing that B2B buyers prefer human recommendations to AI alternatives, despite more than three-fifths of them ...

Everon will acquire ADT’s B2B multifamily business, with analysis from Lee Odess on the economics, people dynamics and what ...

The startup said in a statement that the fresh capital will accelerate tech investments, international expansion, and product ...

The biggest competitor in B2B tech sales isn’t another vendor, it’s buyer confusion that stalls decisions and kills momentum.

AI buying agents are transforming B2B sales by automating early evaluations and reshaping CRM strategies, pushing human sales ...

Marketers are overwhelmed by unreliable signals and disconnected tools. With 66% lacking confidence in hitting revenue goals, ...

On that day, he highlighted the application of Tencent's Yuanbao from a C-end (consumer) perspective as a B-end (business) ...

The commercial systems that fueled B2B growth over the past two decades are no longer fit for purpose. While executives continue to invest in AI pilots and sales enablement tools, the underlying go-to ...