“Our mission is to restore predictability and confidence to B2B marketing,” said Schoettle. “With Ionic and Labs, marketers can align verified signals, orchestration, and content in a single system ...

MaximizeOS is engineered to convert more traffic into revenue, enhance customer lifetime value, and deliver a stronger return on investment. This proprietary service is a testament to White Peak's ...

It’s marketing leadership’s role to effectively position the company to this target market, with the right messaging, offers ...

Research reveals that AI has increased expectations and workloads for agencies. Rob Sayles breaks down some tips for avoiding ...

A topical new campaign pokes fun at the more frivolous use of AI that we see on our newsfeeds every day, while also ...

CreatorDB's CEO says he wants to see a "healthy middle class" of content creators. His startup raised money for the first ...

A Derby digital marketing agency has appointed leadership expert Tim Brogan as its new managing director. Alphageek Digital, ...

What started as an experiment has become a trend these days with digital marketing taking centre stage. Disha Shah Ghosh delves into the changing ...

Demandbase's Alicia Hale and Jean Cameron take a strategic deep-dive in separating AI substance from the AI spectacle.

The best marketing strategies aren’t always the trendiest. They’re the ones that stand the test of time. Here are seven ...

The mandate includes building brand visibility and supporting market positioning through media relations, content, and ...

Informa TechTarget announced a 41% expansion of its proprietary intent data, adding depth, breadth & scale to help accelerate ...