Step this way to the metaverse. Roblox has a virtual launch party coming with pop star Ava Max, who will sing songs from her new album Heaven & Hell on Friday. The event is a new way of expanding the ...

It’s a weird time to be a pop star right now – you can’t tour or go out on the road to do the normal promotional stuff, so you have to find innovative solutions. This may be why Ava Max ended up ...

Video games are fast becoming big new music venues: Roblox, the popular virtual-world game platform, is following in the footsteps of “Fortnite” to tap artists for performances and special events. Pop ...

Roblox has teamed up with music artist Ava Max to host a record launch party on the platform. The singer will be the first artist to use Roblox's new Party Place. The new feature offers a way for ...