XR technology, broadly defined, refers to Extended Reality, encompassing Virtual Reality (VR), Augmented Reality (AR), and ...

The curious minds at ColdFusion investigate why augmented reality might become ubiquitous soon. Noah Wyle Finally Won an Emmy ...

Virtual Reality (VR) and Augmented Reality (AR) have transformed the way construction projects are planned, executed, and ...

With technologies being integrated into every field, the field of medicine is the one that has benefited the most from AR in ...

Amazon is bringing augmented reality (AR) to European football broadcasts this week, using video game-style overlays and real ...

Computer vision in AR and VR enables these systems to understand and interact with the real world naturally and intuitively ...

Aetrex, Inc. (“Aetrex”), a global market leader in foot scanning technology, orthotics and comfort footwear, today announced ...

Retailers face growing pressure to keep up with digitally adept consumers, particularly Millennials and Gen Z, who expect ...

CBS Atlanta (WUPA-TV) is launching its first newscasts at 6 p.m. and 11 p.m. on Monday, Sept. 15, using what it’s dubbing a fully augmented and virtual reality newsroom.

An increasing number of games are now using virtual reality because of its ability to create appealing immersive worlds. Is ...

This year, all eyes are on BMW, who's upcoming Neue Klasse of vehicles looks to be a landmark product in terms of taking steps towards Level 3 autonomous driving and, my personal favorite, Augmented ...

The USA AR market, valued at USD 12.5 billion, is expanding rapidly due to technological advancements and increased AR adoption across industries. Key hubs like San Francisco and New York drive growth ...