There is a tendency in marketing to think mostly about what customers care about. That is, what benefits customers really want. But there is another important part that should be deeply appreciated by ...

You're happy because your marketing plan is internally consistent, synergetic and realistic. It meets your financial objectives, too. BUT WAIT -- IS YOUR MARKETING PLAN ROBUST? Companies often don't ...

Marshall Hargrave is a stock analyst and writer with 10+ years of experience covering stocks and markets, as well as analyzing and valuing companies. Kimberly Overcast is an award-winning writer and ...