I just put it in until it stops popping!” said one. Added another: “I’ve never even read the instructions, didn’t know this was a thing! Just chuck it in for 2 minutes and hope for the best.” An ...

"I was the golden boy, I could do no wrong, and then all of a sudden I got it completely wrong," he says, before recounting his litany of mistakes: overstaffing, not doing any market research and ...