Liverpool’s partnership with Adidas is already shaping up to be one of the most lucrative agreements in English football history. Sports finance journalist Alex Miller wrote on X that our 10-year ...

The first two recruits who already hit campus were a couple of national Top 5-rated, 5-star guards in Caleb Holt (6-5, ...

For too long, Hollywood served up the same tired formula: thin, white, able-bodied, straight, and sample-sized. But that ...

The infamous "USA" Adidas Kobe 2 (Crazy 2) is coming back. Check our Sneakers news for more upcoming releases and breaking content!

Which stores, artists, and designers are sneaker brands looking towards to give them energy? Who has people really lining up, either in store or digitally to spend money, either retail or resale, for ...

Patrick Mahomes turns 30 on Wednesday, but he continues to support the school that ushered in his 20s. The Chiefs’ quarterback is aiming this ...

Trump's tariffs have companies scrambling as they navigate cost increases. Here are the companies that have talked about hiking prices.

The UEFA Champions League ball features the iconic star panel design on a clean white base, with gold outlines and deep blue ...

The start of the 2025/26 Champions League season is upon us, and Juventus is ready to write the next chapter. adidas has ...

See what all of Kansas City's stars wore when they arrived at Arrowhead Stadium for the Chiefs' Super Bowl LIX rematch against the Philadelphia Eagles ...

Keeping track of every sale is a chore — so we did it for you. Check out 13 sales you may have missed this week, including ...

Florida State two-sport star Micahi Danzy has signed a Name, Image and Likeness (NIL) deal with Adidas running.