Companies that send the wrong message in their ads can generate negative publicity for themselves and create controversies ...

This week’s edition of AdSpot highlights standout campaigns, from Nescafé’s ‘Awaken Your Senses’ celebrating the joy of ...

The sportswear brand disclosed that no money exchanged hands as part of the agreement. Adidas and Ye had been embroiled in ...

Adidas saw strong growth in Greater China in the third quarter, while sales in North America excluding Yeezy shoes were up ...

Governing body Fifa's top-tier partners Adidas and Coca-Cola believe their existing deals should cover the Club World Cup.

Discover how Adidas outperformed rivals in China, growing sales by 9%. Its localised strategies and retro shoe trend helped regain brand momentum.

Liverpool could be in line to reap more than £60m per year from an impending commercial deal which, in the words of a former ...

James has since converted his stake in Liverpool into equity in FSG. He also has a close strategic relationship with RedBird ...

The German sportswear company said it enjoyed a better-than-expected third quarter thanks to both clothing and footwear ...

Liverpool FC has unveiled German sportswear company Adidas as the club’s new kit supplier in a deal expected to bring in the ...

Leeds United have agreed a new deal with Adidas to continue as the club’s official kit partner. The length of the contract ...

The new store, at the Gallowgate End of the famous St. James' Park, has been transformed over recent months as part of a ...