GTM now supports custom event parameters in Ads and Floodlight tags, closing the gap with manual gtag() implementations.

Retail media can make for strange bedfellows. And none perhaps are so strange a pair as Google and Criteo. But there you have ...

Want to make your Google Ads bigger so they can stand out more to potential customers? Of course you do! One way to do this is by using optional assets (formerly known as extensions) with your ...