New Google Ads updates connect web and app activity, providing unified reporting and clearer insight into cross-platform ...

Google Ads announced new features "aimed at bridging this gap" between your advertising across both your website and app.

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

Google AdSense is debuting a new format for websites that converts existing text on a site into a shortcut for Google Search. Available starting today to site owners, “ad intents” in Google AdSense ...

Retail media can make for strange bedfellows. And none perhaps are so strange a pair as Google and Criteo. But there you have ...