For a company generating tens of billions of dollars in advertising revenue, Facebook’s attribution offerings are highly reliant on cookies and pixels. This can lead to inaccurate reports that ...

Yahoo DSP has launched Yahoo CAPI, a conversion API that it says will help advertisers streamline measurement, attribution, and optimization across channels. The goal is to help brands “navigate the ...

Palantir, the software company cofounded by Peter Thiel, is part of an effort by Elon Musk’s so-called Department of Government Efficiency (DOGE) to build a new “mega API” for accessing Internal ...

TikTok is introducing a data portability API to help it comply with new European regulations designed to rein in Big Tech’s market dominance through various obligations and restrictions. The European ...