This WARC Guide provides a summary of new thinking and best practice on ecosystem brands. Ecosystem brands open new markets and revenue streams by connecting products, services and experiences.

When establishing a brand identity, a key question media businesses face is whether their communications should be brand- or content-led. Should they be judged by what they stand for or what they ...

Between 2014 and 2024, linear TV ad spend worldwide declined by 27.5%, and its share of total cross-channel spend dropped 27pp. The largest brands in the world spend on average 38% of ad budgets on TV ...

Global social spend is set to total $247.3bn in 2024, up 14.3% year on year, ahead of paid search. Both Facebook and Instagram grew by more than 20% year on year in Q1 2024, and Meta is forecast to ...

Earlier this year, Effie Worldwide joined the LIONS family alongside WARC, Cannes Lions and Contagious. As a result, we have decided that the WARC Awards will not continue in their current form and ...

Analyses the results of a global WARC survey of senior strategists.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Part of WARC’s Evolution of Marketing programme, The Future of Media highlights trends in media planning, advertising investments and the media ecosystem. Media diversity provides new opportunities ...

The separation of brand and performance advertising has led to siloed thinking, short-termism and declining returns. Pursuing an integrated approach to these activities – covering strategy, media, ...

The WARC Creative 100 is a ranking of the world’s most awarded campaigns and companies for creativity. It tracks the results of creative award shows around the world, and acts as a benchmark for ...

LIONS is brought to you by Informa Festivals which is a trading division of the Informa Group. The parent company of the Informa Group is Informa PLC, registered in the United Kingdom under company ...