Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors. Send colleagues a link to this content.

The key to success is to move from a fragmented approach to a unified go-to-market model that presents a coherent, consistent experience to buying groups from brand to demand, no matter where they are ...

Social media ad investment continues to soar, with worldwide spend on the medium set to reach $252.7bn, up 19.3% year-on-year, according to WARC Media’s latest forecast. Social is the largest ...

Chinese retail giant Temu – a major advertiser on Meta and Google – is cutting back on ad spend in the United States because of punishing tariffs on Chinese exports, resulting in a nosedive in the app ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Explores the opportunities in Gen AI to amplify human creativity in advertising, in partnership with TikTok. Generative AI makes adapting campaigns for different markets easier by tweaking the ...

The US media brands which are the most reliant on advertising may see revenue declines of up to 4% as tariffs bite, according to a report by Citi Research.

The Heineken 3am Bar Owner Wanted platform resulted in a win-win-win for customers, bar owners, and the Heineken brand. Bars play a crucial role in beer consumption and supporting them aligns with ...

Examines the many strands of diversity and the reasons why brands should continue to lean into DEI efforts in an increasingly diverse world. The conversation surrounding Diversity, Equity, and ...

The campaign played a major role in helping lead P&O Ferries back towards future profitable growth, laying the foundations that can continue to grow the P&O Ferries brand and the ferry market at large ...

Time to push the conversation once again to the forefront. White Ribbon's focus is systemic & societal issues leading to gender-based violence and toxic masculinity and identifying actionable steps ...

Apple’s annual “Shot on iPhone” Lunar New Year campaign film tells a personal story of a young girl’s journey teased by classmates as "Garlic Nose" against the backdrop of a hyper-idealized, ...