The key to success is to move from a fragmented approach to a unified go-to-market model that presents a coherent, consistent experience to buying groups from brand to demand, no matter where they are ...

Social media ad investment continues to soar, with worldwide spend on the medium set to reach $252.7bn, up 19.3% year-on-year, according to WARC Media’s latest forecast. Social is the largest ...

Chinese retail giant Temu – a major advertiser on Meta and Google – is cutting back on ad spend in the United States because of punishing tariffs on Chinese exports, resulting in a nosedive in the app ...

The US media brands which are the most reliant on advertising may see revenue declines of up to 4% as tariffs bite, according to a report by Citi Research.

Explores the opportunities in Gen AI to amplify human creativity in advertising, in partnership with TikTok. Generative AI makes adapting campaigns for different markets easier by tweaking the ...

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Benoit Wiesser, ex-Chief Strategy Officer of Ogilvy Asia, and currently a Senior Partner, Strategy & Effectiveness, Ogilvy WW., writes how a fundamental and simple measurement mistake is hampering ...

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Fear, driven by cultural shifts or global crises, can significantly impact how audiences perceive a brand's trustworthiness, relevance and value – brands that ignore these shifts risk losing ground to ...

Telekom's "Tuning" campaign in Hungary aims to inspire positive change and encourage healthy habits through personalised recognition of amateur athletes participating in the Vivicittá running event.

Optimise your media to drive impact safe in the knowledge that we have a 40-year track record of helping brands harmonise, aggregate, verify and evaluate data. Build media strategies that deliver with ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.