Think Advertising, part of ThinkAnalytics (IBC exhibitor, Stand 5.B82) will demonstrate the importance of using TV operator first-party data to allow advertisers to target TV audiences in real-time ...

At IBC2023, Witbe (Stand 5.D76) will spotlight its new FAST channel monitoring technology, which identifies ad insertion issues. The company is demonstrating how its technology records common ad ...

Swisscom and Ateme claim the migration of Swisscom’s blue TV cloud DVR service to AWS represents the world’s first large-scale Cloud DVR service hosted in the public cloud. Swisscom is migrating the ...

Digital disruption of the record industry was turned from existential threat into growth opportunity when labels embraced new consumption models. There are lessons for television, which can increase ...

Video compression specialist Ateme believes D2C sports streamers and leagues can take leadership in sports UX innovation using a Virtual Lounge solution that effectively recreates the sports bar in ...

With more options than ever vying for eyeballs, it has become pressing that platform providers and content owners make it as easy as possible for consumers to discover what they want to watch. Content ...

CTV is regarded as the next frontier of digital advertising, but one barrier to growth is the way it noticeably lags behind other media channels in delivering the performance insights advertisers are ...

The mixed-use of cell phones and TV screens is increasing in different everyday situations, while social media platforms are using increasingly precise algorithms to keep their users with them. With ...

At the Media and Entertainment Leaders Summit earlier this month, Maria Rua Aguete, Senior Director at Omdia, revealed that TikTok will command 37% of online video advertising revenues by 2027. This ...

Dreamia – a channel producer owned by Portuguese entertainment giant NOS and AMC Networks International Southern Europe – has rolled out its new streaming service for kids, PANDA+. The SVOD leverages ...

The mantra ‘content is king’ holds as true as ever in today’s crowded streaming and linear market: audiences are no longer loyal to one single publisher but go where they can find the best shows.

Samba TV’s extensive first-party data, which is gathered from Smart TVs and includes insights on viewing behaviour across broadcast and streaming, is being integrated with Pubmatic’s advertising ...