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Opinion
2 天
Opinion
The 6 marketing trends I’m betting on in 2025
Ready or not, here we come. Fresh off a recent video series looking at how marketing will transform over the year ahead, ...
2 天
‘Consumers crave more than holiday spirit’: Ad execs on the trends of Christmas 2024
Christmas day isn’t quite here yet – but marketers’ campaign for your pre-Christmas attention is wrapped. Here, straight from ...
2 天
Ad of the Day: Vipps takes on Apple in action-packed spot
Vipps is stepping up as the first alternative to Apple Pay for iPhone users in Norway, offering a new way to pay via an app. To celebrate this milestone, the brand has unveiled a playful ad campaign ...
2 天
Adland creatives on the trends they predict for 2025
Ash Hamilton assistant creative director, BBH: “By 2025, AI will have replaced all creative jobs – including mine – and ...
2 天
My Creative Career: Pearls of wisdom from top creatives in 2024
The Drum’s profile series sat down with some of the industry’s most influential innovators in 2024, from companies including ...
3 天
‘Without an emotional connection, you don’t have a brand,’ says author Ana Andjelic
Tim Healey talks to the global brand executive and author of The Business of Aspiration to find out more about her career to ...
Opinion
3 天
Opinion
We are really bad at predicting the future. But there is a way
It is that time of year when supposed future-gazers impose sweeping changes in business. Darren Savage, head of strategy at ...
3 天
Ad of the Day: These billboards may calm shoppers down during holidays
New agency Oblong worked with the Brahma Kumaris, a spiritual organization, to create the series of zen posters.
3 天
From Asics to DoorDash, these are the best ads of 2024, according to top agency creatives
Leaders from Leo Burnett, Wieden+Kennedy, Havas and more reveal the 2024 ads they wish they’d made – campaigns that ...
3 天
As we enter the era of microtrends, how are marketers keeping up?
Are trends dead? Is marketing moving offline? Has short form killed narrative? The Drum Network gathered a panel to discuss ...
3 天
2024’s 10 most-viewed ads on The Drum
The work from agencies such as TBWA\Media Arts Lab, VCCP and Mother feature some familiar faces, including Lil Wayne and ...
Opinion
3 天
Opinion
Strap in - 2025 is expected to deliver an M&A ramp up and here’s why
Omnicom deals - Flywheel in January and Interpublic in December - which got us all excited. Green Square's Tony Walford ...
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