McLaren Racing and Jack Daniel’s will continue to pursue fan engagement-focused activation as part of a renewed sponsorship ...

Sky New Zealand is close to securing rights to the 2028 Summer Olympics, bringing the sales process for the Games closer to ...

German public broadcaster ZDF and commercial free-to-air broadcaster RTL have reached agreements with the German Football ...

World Athletics’ like-for-like revenues increased by 10.5 per cent to $59.8m (€51m) in 2024, with commercial and broadcast ...

The Dual MBA/MSA Sports Administration Programme offered by Ohio University has claimed first position overall in the 2025 ...

ESPN enjoyed its most-watched regular season of the Women’s National Basketball Association, with its 25 games averaging 1.3 ...

The merged Paramount Skydance is reported to be looking to acquire Warner Bros. Discovery’s entire business, including its ...

Vodafone has been announced as a Uefa Women’s Football Partner, and has also agreed a two-year licensing deal with the men’s ...

YouTube’s landmark coverage of a NFL game drew a total global audience of 17.3 million, with the platform citing a record ...

It’s the biggest, most complex sporting event in the world, bringing together athletes, officials, ambassadors and fans from ...

Magnifi, the AI-powered video editing technology used by sports rights-holders, is changing ownership after digital media ...

Chinese smartphone brand Tecno has extended its role as an ‘Official Global Supporter’ of Asian Football Confederation (AFC) ...