The CPG giant’s boss will increase social media investment from 30% to 50% of total marketing spend.

Stability AI’s models and workflows will be integrated with WPP’s AI-driven operating system WPP Open, transforming its visual content creation. (Photo credit: Getty Images). LONDON: WPP has invested ...

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The sandwich chain served five-course meals to media and influencers.

Thon is the largest student-run philanthropy in the world committed to enhancing the lives of children and families impacted ...

John Shield is to leave the BBC after more than 11 years as its director of comms to become a senior managing director at Teneo, PRWeek can reveal.

Unrestricted access to all Essential and Insights content Access to the PRWeek Consultancy Tracker and the Top 150 Monthly Trading Tracker Hub In-depth reports including quarterly and annual ...

As PR teams set up rapid response task forces to navigate an unprecedented period of instability and change, they must also be the voice in the room that advocates for calm and pushes back on senior ...

With a punchy idea from agency partners MRM and Current Global, Allegra unveiled Drowsy Prompts earlier this month. (Image credit: Allegra/Vimeo). As winter comes to a close and spring nears, the ad ...