次回のウェビナーに参加し、年齢や性別を超えた戦略的オーディエンスをどのように解き放つことができるかをご覧ください。 2025年、競争優位性を確実なものに。 データドリブンなインサイトの活用で、グローバルな ...

通过跨平台洞察确保战略的有效性 受众的注意力分散在无数个接触点上，因此全面衡量受众参与度和活动效果就变得极为重要。仅仅依靠单个平台的数据会造成受众旅程的孤立和不完整，从而无法真正了解投资回报率或改进未来战略。 Nielsen ONE 提供了受众如何参与所有媒体渠道（数字、传统线性 ...

Leader mondial dans le domaine de la connaissance de l'audience, des données et de l'analyse, Nielsen façonne l'avenir des médias en mesurant avec précision ce que les gens écoutent et regardent.

While influencer marketing represents a sub-category within the broader social media landscape, it’s one that brands should approach with a focus on long-term collaboration. But step 1 for any ...

The Advertising Media Spend Report – H1 2024 Get a clear view of the competitive advertising landscape to invest and optimize your media investments with confidence.

Whether it’s advertising via old standbys like TV, newspapers and radio or newer media like mobile and online, earning consumer trust is the holy grail of a successful campaign, according to Nielsen’s ...

Launching in Australia Q4 2025, Nielsen Ad Intel CTV delivers powerful insights into Connected TV ad spend and creative strategies across YouTube TV, Netflix, Prime, Hulu, and more—helping advertisers ...

Brands and marketers competing to engage content-hungry consumers need to be creative in the strategies they deploy to appeal to viewers, especially in an age of ad-blocking technology. And branded ...

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There’s no denying the fact that consumers around the world are paying more attention to the impact of their decisions on the world around them. And the more attention they pay to sustainability, the ...

Es innegable que los consumidores de todo el mundo prestan más atención al impacto de sus decisiones en el mundo que les rodea. Y cuanta más atención presten a la sostenibilidad, más tendrán que ...