Netflix、YouTube 和 TikTok 等数字平台和流媒体服务的兴起，通过提供适合我们移动生活方式的按需娱乐，彻底改变了内容消费。虽然数字化浪潮极大地影响了人们的收视习惯，但传统媒体却表现出了顽强的生命力--尤其是广播电视，它继续为体育直播、热门剧集和 ...

悉尼--2025 年 4 月 16 日-- 尼尔森Ad Intel NielsenAd Intel 数据显示，旅游和住宿业在过去一年增长强劲，从 2024 年 4 月到 2025 年 3 月，该行业的广告投入达到 6.367 亿美元，同比增长 9%。 航空公司是这一增长的重要推动力，在广告类别中排名第二，与去年同期相比增长 ...

七个不同的平台提供了三月份收视率最高的流媒体节目。 流媒体电视的份额达到 43.8%，是迄今为止最大的份额。 奥斯卡颁奖典礼和《追踪者》占据了广播节目的主导地位，而篮球和新闻则是有线电视转播中的佼佼者。 纽约 --2025年4月15日--在经历了几个充满活力 ...

In November, viewers in Poland spent an average of 4 hours and 4 minutes in front of their TV screens, which is 20 minutes ...

NEW YORK – Asian American, Native Hawaiian, and Pacific Islander (AANHPI) consumers are driving major shifts in digital ...

Max notched the largest month-over-month growth among streaming services in March (+6%), further contributing to Warner Bros.

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Discover how regional differences, demographics, and content shape audience viewing habits and impact advertising strategies ...

Nielsen Ad Intel reveals Australia’s travel industry ad spend rose 9% YoY, driven by airlines and travel agents responding to growing consumer demand.

K-뷰티에서 크리켓에 이르기까지 아시아계 미국인, 하와이 원주민, 태평양 섬 주민(AANHPI) 오디언스를 이해하면 브랜드의 성장에 도움이 될 수 있습니다.

Capturing traveler audience engagement across platforms like ReachTV is critical to understand what audiences are watching wherever they are. Nielsen is uniquely positioned to deliver cross-media ...