Fox Advertising has made an investment in The Lighthouse, a physical campus for content creators that is part of Whalar Group’s portfolio. Announced on June 16, 2025 at the Cannes Lions International ...

TikTok Shop’s U.S. sales have increased 120% compared to the same period last year, according to the company’s announcement.

YouTube announced its full slate of VidCon 2025 programming as the platform marks two decades as the event’s title sponsor.

While YouTube draws over 2.7 billion monthly active users and ranks as the most-watched streaming platform across all devices ...

Gaming influencer marketing is maturing, with platforms developing distinct roles in campaign strategies and marketers ...

Creator economy strategist Meredith Jacobson has spent a decade building the invisible scaffolding that supports the creator economy. The founder of Offscreen Resources—a professional placement ...

Binge is partnering with TikTok to debut the first episode of its new reality series “Billion Dollar Playground” via a ...

Omnicom Group is enhancing its strategic focus on “live” marketing and sports advertising capabilities through new ...

Pinterest is introducing third-party influencer content to its platform through a new partnership with affiliate shopping platform LTK. The collaboration will automatically cross-post high-performing ...

When Samantha Eve posted a TikTok video comparing cheating boyfriends to math tests in 2019, she wasn’t planning to become a ...

Nick Pro represents a new breed of content creator—one who combines athletic prowess with creative flair and entrepreneurial ...

Google, Scale AI’s largest customer, plans to terminate its relationship with the data-labeling startup following Meta’s ...