Marketers have been promised that artificial intelligence is the silver bullet for advertising's toughest challenge: accurate ...

Digital content consumption has transformed completely. Most social video views in the UK now happen without sound. Platforms ...

Advertising technology is changing faster than we've seen in a decade. What used to be about programmatic buying and ...

British Gas been with T&P in its multifarious guises (originally CHI & Partners) for what seems like ever - at least 20 years ...

Some agencies start big - NYC's Isle of Any with the New York Times - others small, with a raft of accounts, some of which ...

Sport England's 'This Girl Can' made a big impression and did lots of good for then agency FCB Inferno. It's since moved to ...

One of the main consequences of Donald Trump is the politicisation of everything (we're still waiting for World War 111.) ...

Dentsu Creative has appointed John Mescall as global chief creative partner. Mescall is a former global ECD at McCann and ...

Are CMOs an endangered species? Chief marketing officers, as they've become since being marketing directors, appear, at the ...

The online/social tidal wave can offer the opportunity to do something different - long films for example as it's cheaper ...

AMS Media, one of the last of the wave of UK media independents still left standing, has been appointed to handle a three ...

Agencies start with all sorts of platforms, trying to make themselves stand out from an ever-expanding market of competitors. Even as the conventional ad business is under pressure from those ...