资讯
We now know who's responsible for arguably the most annoying public service campaign in the UK (possibly the world): 'See It.
Adland's tectonic plates hafve indeed been shifting (finally) this year with the mega-merger of Omnicom and Interpublic, ...
Nearly half (49%) of CMOs say their marketing operating models (MOMs) aren’t fit for purpose. This was one of the standout datapoints from the comprehensive and illuminating AAR Evolution of Marketing ...
Vicki Maguire was brought in as a key player kicking off a whole new era at Havas London. Recruited in 2020 by former CEO Xav ...
Forsman & Bodenfors London CEO Helen James is replacing Jamie Elliott as CEO of MSQ creative agency The Gate. James also ...
The 20-year partnership between Santander and House 337 comes to an end this week with one last campaign featuring the Bank of Antandec. Santander’s glitzy grand finale shows the fictional banking ...
Digital content consumption has transformed completely. Most social video views in the UK now happen without sound. Platforms ...
Topshop returned to the high street, Freakier Friday and The Naked Gun drew people to the cinema, and Oasis was the soundtrack of the summer. It is 2025, but a few years after pop culture first caught ...
Some agencies start big - NYC's Isle of Any with the New York Times - others small, with a raft of accounts, some of which ...
Jude Law is everywhere these days, transitioning from romantic lead to (often) the villain of the piece. So clever of Mother to sign him up in 'Romance’d Enough' for Uber Eats to do a bit of both. In ...
Advertising technology is changing faster than we've seen in a decade. What used to be about programmatic buying and ...
Marketers have been promised that artificial intelligence is the silver bullet for advertising's toughest challenge: accurate ...
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