Erica Taylor, who served as Genentech’s first chief marketing officer (CMO), is leaving the role to join Roche as vice president, lifecycle leader for TL1A and franchise head.

The company is rolling out its new cardiovascular health initiative, “Playing with Heart,” at the St. Louis Cardinals’ game on September 19 in St. Louis. The program focuses on atherosclerotic ...

The FDA is forcing medical marketers to rethink every facet of campaigns and making campaign planning even more of a headache than it usually is.

About 14 million fewer Americans are expected to have health insurance in a decade due to President Donald Trump’s new tax-and-spending law.

About 14 million fewer Americans are expected to have health insurance in a decade due to President Donald Trump’s new tax-and-spending law.

Conducted by Atalan and Harvard, the study highlights how solely relying on survey data misses key trends in physician behaviors.

FDA rolls out more warning letters; Novo’s new obesity drug shows success; Former CDC officials go after RFK Jr.

Pharma marketers see AI as shifting beyond being just a productivity tool to one that can foster trust among consumers.

The soon-to-be U.S. owner of TikTok, which has 170 million users, 7 million of which use the app for business, was not ...

FDA’s warning letter to AstraZeneca; FDA Commissioner critiques Hims & Hers’ Super Bowl ad; Nine burning questions about pharma ads.

The FDA published about 40 warning letters on its website about pharma ads that the agency deemed “misleading.” ...

The medical apparel brand also launched the final installment of its successful Where Do You Wear Your Figs? campaign two days after the unexpected fashion moment honoring healthcare professionals.