Co-founder Jerry Greenfield says Unilever has eroded Ben & Jerry’s independence, something he calls “the very basis” of the ...

Being a brand leader who is able to pick up on changes happening in society before everyone else does is a powerful tool for ...

To keep up with evolving media landscapes, charities are increasingly teaming up with creators to unlock reach and ...

Despite platforms betting big on podcast creators, advertiser investment has been sluggish as brands are slow to acknowledge ...

Non-profits and corporates look to AI to solve “deeper problems”, as brands become “quieter in their language” around ...

Bass’s Jenni Romaniuk, illustrates the impact of trying to integrate ‘meaning’ into the four stages of distinctive asset ...

In the latest episode, Hugo Boss’s global marketing lead, James Foster, shares his vision for the fashion brand and the ...

From Primark’s admission it needs to “work harder” to attract shoppers to Pret’s focus on value, it’s been a busy week.

Almost one in three people (29%) working in the marketing, advertising and PR industry say they are likely to switch roles in ...

Falling revenue, shrinking profit, but a 20% share price jump on a brand-led strategy. Investors seem convinced - but ...

Nine months into her role as chief strategy and marketing officer, Jessica Jensen says it’s never been more necessary for ...

Heading up brand and consumer marketing, Heather Freeland joins LinkedIn from her role as chief brand officer at Adobe.