Being a brand leader who is able to pick up on changes happening in society before everyone else does is a powerful tool for ...

To keep up with evolving media landscapes, charities are increasingly teaming up with creators to unlock reach and ...

Non-profits and corporates look to AI to solve “deeper problems”, as brands become “quieter in their language” around ...

In the latest episode, Hugo Boss’s global marketing lead, James Foster, shares his vision for the fashion brand and the ...

From Primark’s admission it needs to “work harder” to attract shoppers to Pret’s focus on value, it’s been a busy week.

Falling revenue, shrinking profit, but a 20% share price jump on a brand-led strategy. Investors seem convinced - but ...

John Miller is co-owner and CFO of Traction, a B2C brand tracker and consumer insights platform that helps some of the ...

Despite platforms betting big on podcast creators, advertiser investment has been sluggish as brands are slow to acknowledge ...

Almost one in three people (29%) working in the marketing, advertising and PR industry say they are likely to switch roles in ...

Nine months into her role as chief strategy and marketing officer, Jessica Jensen says it’s never been more necessary for ...

The world’s most famous purpose-led brands are struggling to connect with consumers, according to the latest report from the ...

Gary Booker has been promoted to managing director of British Gas, having initially joined Centrica last year as chief ...