Which marketing channels are most effective for IT services companies? Which channels are most disappointing? Which channels ...

ABM must move beyond legacy tactics to engage full buying committees and close the gap between strategy and performance.

Which occupations in the United States are turning to generative AI tools the most for work tasks? To find out, Anthropic researchers analyzed millions of conversations from the Claude platform. An ...

Users of the Internet generate 2.5 quintillion bytes of data each day, on average, according to recent research cites by Domo. The report was based on publicly available data from a range of sources, ...

One of the buzzwords we frequently hear in business is "siloed." The data team is siloed. The creative team is works on its own. Marketing and Sales don't work together—they are siloed. The word has a ...

What are the most important B2B lead generation insights and data points you should be aware of in 2025? To find out, researchers at Sopro reviewed proprietary research from the past year for key ...

Most marketers and salespeople say they are aligned with their counterparts in the other department—but most also say they think about replacing their counterparts, according to recent research from ...

Before a new company or product is launched, a team of marketers has been busy behind the scenes, carefully curating the complex set of pieces and parts that make up the brand. From the brand name to ...

Taylor Swift’s brand strategy offers important lessons for marketers—emphasizing ownership, emotional connection, strategic ...

Which are the best days and times to post to a blog? Do capital letters, exclamation points, and question marks in titles lead to more engagement? On which social networks do readers share blog posts ...

Which factors are most important to B2B sales teams when choosing a CRM? What are salespeople's biggest complaints with their ...

Getting people's attention on social media is more difficult than ever. Between content shock and ever-changing social-network algorithms, reaching your audience via Facebook, Twitter, and other ...