Discover how data, AI, and video are transforming B2B personalization to meet buyer expectations and drive success in 2025.

More than 15 billion images have already been created using text-to-image AI tools since 2022, according to recent research from Everypixel. The report was based on an analysis conducted in August ...

What are the primary job responsibilities of marketing operations professionals? Do those responsibilities vary by team and ...

People experience the world using four principal psychological functions—sensation, intuition, feeling, and thinking—according to Swiss psychiatrist Carl Gustav Jung, the founder of analytic ...

Discover how AI is transforming product-content orchestration in B2B marketing, blending automation with human creativity for ...

Explore five key ways AI can improve B2B email marketing, from personalization to predictive analytics, enhancing engagement ...

MySpace, AOL, and Napster are the websites Americans miss most from the early days of the internet, according to a recent ...

YouTube's global advertising revenue growth rate in 2023 is expected to be more than double the growth rate the video platform achieved in 2022, according to recent forecasts from WARC. The ...

Which fresh creative approaches drove results on LinkedIn in 2024 for B2B companies? To find out, researchers used AI to ...

When attempting to execute a successful earned-media strategy, it is hugely beneficial for a firm's marketing and communications teams to be aligned. However, more than half of marketing and comms ...

LinkedIn ads work—but they ain't cheap! Luckily, ad expert AJ Wilcox has a few tricks up his sleeve to lower costs, target your ideal prospects, and boost response. Improve your LinkedIn ROI with this ...

Perhaps it's the focus on empathy and connecting with our subscribers on a human level. Or all of the emphasis on writing in plain English—using colloquialisms, sentence fragments, emojis, and even ...