The Winter Olympics in Milan and Cortina are attracting new sponsors who are enriching the event with innovative solutions. Find out how these partnerships are changing the Olympic experience.

Artificial intelligence is revolutionizing sports retail. Learn from practical insights how you can use AI for your online retail and what you should pay attention to.

Corporate health requires new solutions - and opens up great potential for sports brands. Jan Küster shows what role sports brands could play in the healthcare system in the future.

Whether road bike or mountain bike: Wertgarantie shows how sustainable device protection works – with repair instead of throwaway culture.

Outdoor meets fashion: Gorpcore and Mountaincore show how functional sportswear is becoming a lifestyle in urban areas. Discover 7 trends on how movement is influencing the sports industry.

Design Goes Strategic: The winners of the ISPO Award demonstrate how sustainability, modularity, and collaboration are redefining benchmarks in both apparel and hardware—from midlayers to ski goggl ...

Doubledeck Snowboards launches a Kickstarter campaign and combines innovative technology with sustainable design. Find out what opportunities and challenges need to be overcome.

La inteligencia artificial está revolucionando el comercio minorista deportivo. Descubra cómo puede utilizar la IA en su comercio online y a qué debe prestar atención.

Corporate Health erfordert neue Lösungen – und öffnet große Potenziale für Sportmarken. Jan Küster zeigt, welche Rolle Sportmarken künftig im Gesundheitssystem spielen könnten.

Outdoor trifft Fashion: Gorpcore und Mountaincore zeigen, wie funktionale Sportkleidung im urbanen Raum zum Lifestyle wird. Entdecke 7 Trends, wie die Bewegunng die Sportbranche beeinflusst.

L'intelligence artificielle révolutionne le commerce du sport. Apprends à l'aide d'insights pratiques comment tu peux utiliser l'IA de manière judicieuse pour ton commerce en ligne et ce à quoi tu ...

Ob Rennrad oder Mountainbike: Wertgarantie zeigt, wie nachhaltiger Geräteschutz funktioniert – mit Reparatur statt Wegwerfmentalität.