Factor Communications, writes on how artificial intelligence has transformed marketing from guesswork into precise science ...

Rath Yatra's cost-effectiveness in reaching rural, small-town audiences has drawn brands across categories - FMCG, digital payments, insurance, beverage - with purposeful participation, note experts ...

Campaigns from agencies like Ogilvy, FCB India, Talented, Tribes Communication, and FCB Kinnect have contributed to the ...

The Cannes Lions Festival 2025 opens today with awards set to be announced in Audio & Radio, Health & Wellness, Outdoor, ...

In its latest Father’s Day campaign titled “Papa Kab Khush Hote Hain?”, UltraTech Cement delivers a heartfelt ode to the ...

Russell Barrett, Chief Creative Experience Officer at TBWA\India, has long been an advocate of brand thinking that ventures ...

At Cannes Lions 2025, India has already secured 65 shortlists till now, surpassing last year’s total of 59. This impressive ...

Ogilvy India, representing both its Mumbai and Bengaluru offices, has earned eight shortlists at the Cannes Lions ...

The shortlists have come in Sport - Brand Storytelling and Sport - Partnerships with Sports Talent sub-categories ...

Developed in partnership with The Times of India and the Election Commission of India, ‘Ink of Democracy’ tackled chronic ...

While ‘Oreo History in the Baking’ for Oreo has earned two shortlists, the third one has come for ‘Takeoff Takeover’ for ...

In a separate entry, the campaign ‘Devanagari PIN’ for Axis Bank has earned a shortlist in the Direct Engagement - Social ...