Discover how Multicultural consumers are reshaping confection trends through daily rituals, novelty, and mindful indulgence.

This research is part of a series that expands on our 2021 Roundtable Presentation, America Now. Read on for a snapshot of American generations’ current priorities in life. Understanding Americans’ ...

Collage Group is the only AI-enabled cultural intelligence engine that fuses consumer, industry and brand data to provide brands with profound insights into consumer motivations. We collaborate ...

Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.

The only AI-enabled Cultural Intelligence Engine that provides brands with curated, actionable insights to fuel brand growth. Collage fuses 26 billion consumer, brand and industry data points to ...

Navigating the complex landscape of LGBTQ+ inclusivity and brand loyalty. Today’s consumers are more vocal than ever, holding brands accountable when they perceive actions—whether embracing ...

The LGBTQ+ segment is large and growing. An important part of connecting with the segment is understanding and embracing LGBTQ+ terminology. Read on for more information on what terms the community ...

Top brands secure their competitive advantage by developing deep, data-driven cultural fluency to uncover the “why” behind consumer behavior and loyalty. But culture also depends on origins: the ...

Define, size and measure audiences so you can engage the right people in the right channels at the right time.

Gen Alpha is redefining what it means to connect with modern consumers. Born after 2013 and already 44 million strong, this generation is influencing household purchases, media consumption, and brand ...

What matters most to Hispanic consumers? Collage Group’s latest Multicultural Passion Points study includes key insights into Hispanic consumers to enhance brand engagement and activation. View our ...

Hispanic Heritage Month is a key opportunity to acknowledge and celebrate Hispanic achievements and cultural contributions to U.S. history. Among other aspects, the Hispanic demographic takes pride in ...