Discover how Multicultural consumers are reshaping confection trends through daily rituals, novelty, and mindful indulgence.

With deep humility, pride, and excitement, I would like to take this opportunity to announce that Collage Group has raised $25 million in growth capital led by Boston-based growth equity firm ...

“Success is not just about being in charge, it’s about taking care of those you’re in charge of.” This powerful quote perfectly captures the leadership philosophy of the latest guest on the Cultural ...

Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.

Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.

Culturally fluent brands use culture efficiently and effectively to connect across segments. In this report, we share the top culturally fluent brands for Gen Z consumers. More than two-thirds of Gen ...

Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.

Gen Z isn’t just the next audience – this generation is reshaping how brands earn attention, build relevance, and close the sale. Born 1997–2012, Gen Z is the most diverse cohort in American history, ...

In Hispanic culture, celebration is a philosophy of living. Brands that understand how 21+ adults honor life through shared moments will show cultural fluency. In Hispanic culture, celebration is more ...

A major quick-service restaurant (QSR) brand set out to attract new, culturally diverse consumers by exploring a cultural moments & passion points strategy rooted in cultural affinity. Brand momentum ...

I spent my career marketing brands like Pampers, Oral-B, Playtex, Banana Boat, Campbell Soup, Born Free, Summer Infant, and more – and I know how identifying specific growth segments and innovating ...