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Looking ahead to 2025, the question of whether companies can generate a return on investment — especially in generative AI — ...

How AI, CMS and DXPs defined digital experiences in 2024, with insights from ground-floor practitioners and industry data and ...

Derek Martin is a seasoned expert in digital transformation, marketing technology and customer engagement with over 20 years of experience delivering go-to-market products and experiences.

How CMOs can strategically leverage the right technology to encourage and drive marketing innovation and achieve their ...

AI in marketing. AI is changing customer acquisition in financial services by optimizing targeting, personalization and media buying to reduce costs and increase engagement. Predictive AI models.