Best Buy is making use of its in-store screens by allowing advertisers to do a store takeover with a new offering from the ...

Rewards programs make shoppers more loyal to a brand and more likely to recommend it, according to a new study.

Flushable wipes brand Dude Wipes shares its growth path to 10 million households, its plan for 200 events this year and its ...

With billions of listings on eBay.com, the marketplace is no stranger to the complexities of matching unique products to ...

Chief Marketing Officer Rachel Goldflam discusses future goals for the 1-year-old Sneex, and its latest campaign targeting ...

U.S. consumers are warming up to generative AI and are increasingly leaning on AI-powered tools to enhance the online ...

The brand’s new “Made Possible” campaign is "a celebration of hard work and the people who build the world around us," says Norma Delaney, VP of Global Brand Marketing at Carhartt.

After noticing an uptick in traffic from generative AI, supplements brand Qualia Life is investing in ensuring its pages are ...

Engagement continues to be the most common metric for determining success on social media, according to Sprout Social’s 2025 Impact of Social Media Marketing report. But more and more marketers want ...

After a 90% surge in sales, meat stick brand Country Archer invests in a redesign and a national brand awareness campaign.

As search evolves with the growing adoption of Large Language Models (LLMs), businesses must adapt their SEO strategies. While LLM-powered search is still in its early stages, platforms like ...

Social media has evolved from a platform for marketing and brand awareness into a critical space for responsive customer service and even direct revenue generation. But in order to unlock the full ...