Publicis Groupe is merging two of its key creative networks, Leo Burnett and Publicis Worldwide, into a unified network ...

Starting February 19, the ICC Champions Trophy is an unmatched opportunity for brands to leverage the primetime viewing event ...

With environmental concerns gaining significance, 75% of consumers, primarily the Gen Z, are willing to pay a premium for ...

The brand allocates between 5% and 8% of its 2025 advertising and marketing (A&M) budget to promotional and content creation ...

Digital solutions provider GrowthJockey has introduced Intellsys, an AI-powered marketing intelligence platform to provide businesses with real-time, data-driven insights. The platform, company ...

United Spirits Limited (Diageo India) has announced the appointment of Praveen Someshwar as CEO-Designate. Hina Nagarajan, the current managing director and CEO of Diageo India, will transition to ...

The ‘Nature Shapes Britannia’ OOH went live in four cities including Hyderabad, Kolkata, Meerut and Pune, in partnership with ...

Indian cinema posts its second-highest annual box office collection of INR 11,833 crores in 2024 as per Ormax Box Office ...

With technological advancements, programmatic advertising will help brands deliver targeted, personalised, and high-impact ...

This once-in-12-years event offers brands unparalleled reach, but navigating its cultural sensitivities requires nuanced and ...

A $95 million settlement raises urgent questions about privacy laws, ethical advertising, and the future of consumer trust.

Adobe’s research found that 53% of buyers want AI-led efficiencies to translate into affordable products, exceeding consumer ...