Articles written by Vikas Bansi ...

India’s over-the-counter (OTC) market has experienced a remarkable transformation in recent years, aligning with global ...

As virtual influencers made their presence felt throughout 2024, Campaign probes how their use in brand campaigns is sparking ...

Digital marketing and content creation drive 9% hiring growth, putting fresh talent in the spotlight for advertising agencies ...

In their latest campaign, boAt and Zepto bring a hilarious and relatable story to life, featuring Balraj, the 'nice guy' who ...

The digital revolution has undeniably transformed how audiences consume entertainment, with over-the-top (OTT) platforms ...

The co-founder and CEO of VdoCipher explains why brand marketers must advocate for DRM to help OTT platforms secure streaming content and boost their own advertising returns.

Cross-channel marketing has transitioned from being just another buzzword to becoming indispensable in delivering customers cohesive and personalised experiences, says the vice president for data ...

As we celebrate the winners and finalists of these now-global awards, we look at how they began, what they stand for, and why they’re important.

Cinema exhibitor PVR Inox has restructured its INR 600 crore media business, with a focus on deepening market connections and driving growth across the country. Under the leadership of its chief sales ...

India has been experiencing a surge in demand for skilled entry-level jobs in digital marketing functions in 2024 despite a palpable hiring slowdown in other functions throughout the year. This was ...