Enormous won the ‘Creative Agency of the Year’ award. The agency bagged six golds, 17 silvers, and 24 bronzes at Abby Awards 2025. Goafest 2025’s final day packed a vibrant mix of creativity, wellness ...

Articles written by Ms Chikita Sobti ...

There is a particular kind of silence that follows when you are handed a media mandate for a product you have just heard of—expected to distill meaning and magic from decisions you had no part in. And ...

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Leo India emerged as the top winner on Day 2 of the Abby Awards 2025, powered by One Show, clinching 21 metals. The agency bagged 12 bronze and nine silver awards across various digital and social ...

Parle Products has launched a new campaign titled ‘Taste ka Social Snacking’ to promote Parle’s Wafers during IPL 2025. The campaign highlights the brand as the ideal snack for social occasions, from ...

“The chief creative officer (CCO) has to be the chief culture officer,” said Lulu Raghavan, president, APAC, Landor. According to her, agency CCOs need to be talent magnets because young people want ...

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