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Campaign India
6 小时
Faith meets commerce: Maha Kumbh’s brand opportunity
This once-in-12-years event offers brands unparalleled reach, but navigating its cultural sensitivities requires nuanced and ...
Campaign India
11 小时
Is Apple’s $95 million settlement a data privacy wake-up call?
A $95 million settlement raises urgent questions about privacy laws, ethical advertising, and the future of consumer trust.
Campaign India
10 小时
Nature takes centre stage in Britannia’s billboard campaign
The ‘Nature Shapes Britannia’ OOH went live in four cities including Hyderabad, Kolkata, Meerut and Pune, in partnership with ...
Campaign India
22 小时
South Indian films dominate box office in 2024: Ormax report
Indian cinema posts its second-highest annual box office collection of INR 11,833 crores in 2024 as per Ormax Box Office ...
Campaign India
11 小时
Apple Siri settlement: A wake-up call for data privacy
A $95 million settlement raises urgent questions about privacy laws, ethical advertising, and the future of consumer trust.
Campaign India
5 天
81% of Indian consumers expect brands to adopt gen AI by 2024-end, the highest in APAC
Adobe’s research found that 53% of buyers want AI-led efficiencies to translate into affordable products, exceeding consumer ...
Campaign India
5 天
OMG India certifies 100 LinkedIn Marketers, sets industry benchmark
Its #OMG100Insiders initiative upskills marketers with LinkedIn certifications, enhancing ROI-focused strategies and future ...
Campaign India
3 天
De Beers and GJEPC partner to promote natural diamonds
The collaboration will roll out customisable marketing assets, AI-driven campaigns, and multi-lingual training modules to ...
Campaign India
5 天
LS Digital launches Research as a Service to offer market intelligence
RaaS blends AI and analytics to offer real-time, actionable insights, empowering marketers to navigate today’s fast-evolving ...
Campaign India
5 天
Manas Lahiri returns to Havas India in newly-created role
This is his second stint at the agency; he had previously held several positions within the group, including managing ...
Campaign India
4 天
Programmatic advertising’s power trio: AI, analytics, and privacy protection
With technological advancements, programmatic advertising will help brands deliver targeted, personalised, and high-impact ...
Campaign India
10 天
Will user-generated content dominate brand marketing in 2025?
With consumer appetite for authentic user experiences on the rise, such content is likelier to play a major role in shaping ...
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