This once-in-12-years event offers brands unparalleled reach, but navigating its cultural sensitivities requires nuanced and ...

A $95 million settlement raises urgent questions about privacy laws, ethical advertising, and the future of consumer trust.

The ‘Nature Shapes Britannia’ OOH went live in four cities including Hyderabad, Kolkata, Meerut and Pune, in partnership with ...

Indian cinema posts its second-highest annual box office collection of INR 11,833 crores in 2024 as per Ormax Box Office ...

A $95 million settlement raises urgent questions about privacy laws, ethical advertising, and the future of consumer trust.

Adobe’s research found that 53% of buyers want AI-led efficiencies to translate into affordable products, exceeding consumer ...

Its #OMG100Insiders initiative upskills marketers with LinkedIn certifications, enhancing ROI-focused strategies and future ...

The collaboration will roll out customisable marketing assets, AI-driven campaigns, and multi-lingual training modules to ...

RaaS blends AI and analytics to offer real-time, actionable insights, empowering marketers to navigate today’s fast-evolving ...

This is his second stint at the agency; he had previously held several positions within the group, including managing ...

With technological advancements, programmatic advertising will help brands deliver targeted, personalised, and high-impact ...

Campaign’s take: Protean eGov’s latest campaign, ‘ Apni Kahaani ka Hero’, attempts to demystify the complex world of DPI by ...