Prada Beauty is promoting its new masculine fragrance with a cinematic-style film starring its brand ambassador, actor Tom ...

The Hong Kong Shanghai Bank (HSBC) has hired John McDonald, group chief marketing officer at UBS, as its first global chief ...

Grammy award winner will.i.am and Qualcomm team up to turn devices into mood-aware music players, conversational radios, and ...

OpenX alleges that Google favoured its own services in digital ad auctions, which forced the SSP to close down its ad server ...

From bite-sized news to creator-fuelled buzz, marketing to Gen Z demands cultural fluency, sharp cohort focus, and ...

From bite-sized news to creator-fuelled buzz, marketing to Gen Z demands cultural fluency, sharp cohort focus, and digital-native intuition.