Marketing departments are in the midst of a substantial reconstruction of their operations as they integrate generative AI into their workflows, an effort that is expected to have a trickle-down ...

New research from Pew shows just how dramatically AI-generated summaries are changing search behaviour, and the impact isn’t good news for publishers.

Despite growing its subscriber base and overall revenue, Spotify saw a slight drop in ad revenue, prompting CEO Daniel Ek to pledge faster progress on its advertising business.

Campaign Asia reports on an emerging media and has grown to be the authoritative voice of the media, marketing and advertising community in the asia pacific region ...

Could you live for a week in an airport? TikTok comedian Maddy MacRae tests it at Singapore's Changi Changi Airport’s reputation as the world’s best layover spot is being put to the test as Maddy ...

John Wren, who has led Omnicom since 1997, is preparing his business for its biggest and most ambitious deal yet with the acquisition of rival Interpublic Group (IPG). The deal will create the world’s ...

The PR Awards Asia-Pacific celebrated its 24th edition with a lively ceremony in Hong Kong. Check out the complete list of winners here.

Despite creative highs and big wins in India and Southeast Asia, McCann APAC’s 2024 story was one of steady resolve rather than standout acceleration—with structural shifts, China softness and the ...

Havas's post-split independence will be on trial. Can its ‘Converged’ strategy deliver business growth, and can its leaders address the internal diversity issues?

Hakuhodo’s 2024 performance reflects an agency in transition. Whether these steps will future-proof the agency for global relevance or simply ensure its survival remains to be seen.

Campaign Asia-Pacific has announced the winners of its ninth Women Leading Change Awards. following the release of its shortlist late last month. Jury members awarded 37 recognitions across 24 ...

Omnicom Group set targets to reduce its total staff compensation bill by 10 per cent ahead of its proposed acquisition of Interpublic Group (IPG), PRWeek has learned.