Few taglines are as instantly recognisable as Nike's 'Just Do It', often accompanied by its famous swoosh symbol. The sportswear giant first introduced the memorable slogan in 1988, crafted by Dan ...

“Joey doesn’t share food.” Neither do most people when it comes to fries. The Friends gag has become shorthand for snack possessiveness, and McDonald’s Taiwan has leaned right in. With its latest ...

As market lead and CMO of KFC Thailand, Suhayl Limbada is reshaping what bold, socially grounded marketing can look like for a quick-service restaurant (QSR). Having arrived at KFC during the peak of ...

Somasree Bose Awasthi has a long history of working with homegrown Indian companies in the FMCG space; a sharp contrast from many senior marketers in India who typically begin their careers at ...

Dentsu has appointed two banks, Mitsubishi UFJ Morgan Stanley and Nomura Securities, to sound out potential buyers for its international creative and media business. Initially reported by the ...

Ever confided in an AI chatbot? If so, you’re not alone. Already over 100 million people worldwide are estimated to be using AI chatbots for mental health support, ranging from therapy to life ...

Consumers in Singapore are turning to AI for help in decision-making in the upcoming holiday season, with 74% of Singaporeans indicating they are open to using AI tools to shop more efficiently, ...

This joint study from Epinion and OMD highlights the behaviours, values and market potential of gen-Z in Vietnam. The researchers surveyed 710 Vietnamese between the ages of 13 and 21, largely in the ...

Portfolio – a new generation of directory. Portfolio celebrates the creativity and growth of Asia’s marketing communications industry. It is a home to search and find over 4,000 agencies in ...

The Promotion and Regulation of Online Gaming Bill, 2025, passed by India's Lok Sabha, is poised to redraw India’s digital entertainment economy. Introduced by Electronics and IT Minister Ashwini ...