New data from mobile measurement platform Kochava reveals that artificial intelligence is exposing massive flaws in how app marketers measure success, ...

Building and marketing a mobile app is hard; turning that hard work into profit is even harder. Until recently, developers unwilling to surrender up to 30 % of every sale to Apple’s in-app purchase ...

Eugene is a customer-obsessed product leader driving omnichannel experiences across retail and digital, with an app-first mindset. With over a decade of experience scaling products at companies like ...

Join Yodel Mobile by NP Digital on Wednesday, 10th July at 3:30 pm BST for Cracking the Algorithm: How AI is Rewriting App Store Success, a free webinar ...

In essence, text marketing platforms and solutions are helpful tools so that you don’t have to manually compose each promotional message and send them to each one of your customers. SMS marketing ...

Who are app investors? App investors are individuals or groups of individuals with the financial resources to support app development, scale, and innovation. App investors come in a variety of guises.

This guide will walk you through what an eCommerce customer acquisition company is, how they work, and how you can benefit from using them. An eCommerce customer acquisition company is a company that ...

You may be having a group of skilled developers working on your brand. However, advertising game apps require a whole other skill set, increasing the need for mobile gaming marketing companies. By ...

Influencer marketplaces: helps to build trust between the brands and their influencers and vets influencers appropriate for target audiences. Growth: provides more data-driven performance marketing, ...

In the cutthroat world of app marketing, where user acquisition costs spiral and regulatory compliance can derail entire campaigns, one fundamental shift is quietly revolutionizing how successful ...

Yodel Mobile by NP Digital, the award-winning app marketing agency, has today announced its partnership with Zenni Optical, America’s largest online ...

"The company has also seemingly achieved its advertiser-friendly aspirations, generating an all-time high of $31.5 billion in ad revenue for 2023 according to a Business of Apps report. So far this ...