To support its News Accelerator, DoubleVerify hired its first-ever head of news and is launching brand-safe contextual news ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

I never thought I’d have a chance to really say my piece like this," says Kevel CEO James Avery of testifying in the Google ...

Frameplay, an in-game advertising company, is joining direct competitors to cultivate a critical mass of scale for ...

Dividing brand and performance makes sense as long as the two sides collaborate closely, says Jennifer Burch, Hasbro’s head of global media.

As The Trade Desk grows more powerful, its moves are attracting more attention – and even frustration – from independent ad ...

There is massive competition among the largest ecommerce retailers to be the quickest, cheapest option online. Amazon, ...

Sovrn is now offering its header bidding managed service, dubbed Ad Management, as self-serve software for a flat CPM fee.

Prohaska Consulting debuted the ProNews Collective, a private marketplace of premium news publishers whose ad inventory will ...

Programmers love complaining about the TV ratings titan Nielsen. But Paramount Global recently went beyond griping.

Move over, Mr. Met — it’s Grimace’s time to shine. Plus, Zeta Global has acquired LiveIntent for $250 million.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...