Original, print-first features are the cornerstone of The Toy Book’s rich legacy. This year, our team once again delivered a ...

The Toy Book’s Top Products of 2024 is a dynamic mix of nostalgic throwbacks, innovative launches, and collectible sensations ...

The Toy Book’s year-end roundup of top-performing stories highlights a mix of nostalgic icons, innovative launches, and ...

Totally Toys, a specialty toy store, officially opens in Owings Mills, Maryland, for the holiday season. Located at the ...

It’s officially toy industry awards season, and with The Toy Book’s inaugural Pulse of Play Awards rolling out and public ...

Epic Games and Invisible Narratives are joining forces for a new collection of Fortnite items that bring the weird and wacky ...

Goodyear Toys (under license by Red Toolbox) is launching an all-new collection of toys under the Goodyear Pretend Play Line.

The final week of the Star Wars Gift the Galaxy campaign is here. Since its start six weeks ago, the annual Hasbro Pulse ...

Miraculous Corp ., the combined venture of animation studio ZAG and European independent production house Mediawan, is ...

Final judging is in progress. The winners will be revealed on or about January 15, 2025. Winners will be honored in The BIG ...

The Pokémon Company plans to expand its brand by collaborating with Aardman for a future project. Aardman will bring its ...

Moxie joins Zimmiz, My Friend Cayla, Anki Overdrive, and a host of other app- or cloud-connected tech toys in the digital ...