The world’s longest-running search industry resources ...

Good page speed and user experience help your site stand out in search results The Interaction to Next Paint metric is replacing First Input Delay You can improve make your site respond faster to user ...

Retailers should use a data-driven approach to develop their marketing strategies to succeed in today’s volatile economy Current tumultuous economic conditions are disrupting the retail landscape by ...

2022 saw nine confirmed updates (including two core updates,) five unconfirmed instances where volatility was observed in page rankings, and one data outage that caused chaos for 48 hours Video and ...

Earned media coverage is more valuable than ever for your website Digital PR is just as important as technical SEO A large volume of links is the goal, what’s stopping someone from picking the most ...

Clients and senior management want insights and not data As SEOs and digital marketers we spend hours swimming in data but how do you get smart about your reporting? Alex Medawar helps you use Google ...

Are you confident about how your target consumer moves in the three stages, awareness, consideration, and decision? A website that features content only suited to the first stage of awareness will ...

The need to become a public persona in order to be a successful business owner is overrated Contrary to popular belief, it is possible to create an anonymous digital entity while using a majority of ...

Holiday season shopping is on and your ecommerce store whether a local shop or an international ecommerce brand needs visibility for sales How do you jump right in front of your potential customers ...

In 2020, majority of the 181.7 billion U.S. dollar revenues came from advertising through Google Sites or its network sites Even though they will be removing the third-party cookie from 2023, the ...

The story of SEO and UX began almost 20 years ago with both making a foray into the market in the 1990s After years of analyzing data, I found that UX is a critical ranking factor for SEO If you’ve ...

Search equity allows for your average business owner to compete on the SERP without being impeded by a lack of SEO-knowledge A more equitable SERP is a necessity for Google from a business and overall ...