The term artificial intelligence (AI) is an umbrella term that covers a wide range of machines that learn through the data that we feed them with to perform certain cognitive tasks just like humans.

The need to become a public persona in order to be a successful business owner is overrated Contrary to popular belief, it is possible to create an anonymous digital entity while using a majority of ...

Visual search is one of the most complex and fiercely competed sectors of our industry. Earlier this month, Bing announced their new visual search mode, hot on the heels of similar developments from ...

The world’s longest-running search industry resources ...

Last year, our intrepid editor Christopher Ratcliff wrote a ten-part series examining a number of important Google ranking factors in detail. This guide will summarize the key insights from that ...

To convert bottom-funnel prospects, must combine data-backed remarketing with product experience demonstrations, exclusive offers, and relevant upsell opportunities. The first one determines who you ...

This morning, Animoto reported new survey results that show video has a positive impact on purchase decisions and drives brand engagement. The new Animoto Online and Mobile Video Study surveyed 1,000 ...

A study on featured snippets reveals how they can help increase traffic to a website and what encourages and discourages searchers to click on these snippets. Featured snippets are probably the first ...

While Shopify is one of the most popular platforms for ecommerce businesses, the CMS has a number of issues that can be problematic for SEO Best SEO practices generally apply to all CMS platforms, but ...

Finding the perfect image can be crucial to grabbing the audience's attention, livening up a page, or illustrating a point. To do that, you of course need a good search engine. The web has plenty of ...

Video marketing is more than a trend; it’s a must. But most companies are leaving out a key ingredient to ensure customers engage with their videos: captions and subtitles. Captioning videos in ...

Working at Search Engine Watch isn’t all about studying, understanding, and reporting on Google. With more than 9% of web users searching on other engines, it’s important that we occasionally take the ...